Local salon cashes in on cat-vertising

A crowd stops dead in their tracks, fixated on the window display of a modest Plateau-Mont-Royal hair salon. The scene has been a common one at Salon MOOV ever since they started employing a powerful yet unconventional marketing strategy. Though Salon MOOV offers quality salon services, it’s not quite the hairstyling that mesmerizes the onlookers, but a litter of newborn Bengal kittens.

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