Jeans Jeans Jeans, as the name implies, is a 6,000-square-foot jean warehouse packed from top to bottom with every cut, colour, size, and style of denim. The store, at the intersection of Casgrain and St. Viateur Street, is an unconventional jean shopping experience defined by enormous variety, low prices, and spectacular customer service. 

At Jeans Jeans Jeans, the long and burdensome task of jean shopping boils down to this one, all-encompassing store. The warehouse drips with racks dedicated to every brand you could imagine, from Levi’s and Dickies to Guess and Wranglers. Not only are the store’s offerings diverse, but the storefront is aesthetically designed: Shades of denim decorate the store like an indigo rainbow, ranging from acid light wash to inklike navy. 

Great customer service makes purchasing denim at Jeans Jeans Jeans a lovely experience. Store owner Borys Fridman shared his vision for the store in an interview with The McGill Tribune. 

“We wanted to offer an experience where people could come in, and they didn’t really have to worry about choosing [the right pair of jeans],” Fridman said. “We wanted to have qualified people who understood jeans and understood customers and understood how to bring the two together.” 

Fridman succeeded in tailoring the environment of his store, as customers are seamlessly guided through their shopping experience. Upon entering the store, the Jeans Jeans Jeans staff help you pick out your preferred style and find your correct size. After recommending 10 or 12 pairs of jeans, you are whisked into the changing rooms, where a new crew, known as the surgeons, offer input as to the fit and style of the jeans. 

“[The surgeons] can pinpoint what needs to change, if another model will fit better, or if another brand will fit better. Where we really excel is the dressing room area,” Fridman told the Tribune.

After the surgeons have helped you pick the perfect pair, Jeans Jeans Jeans also offers complimentary hemming on-site. 

“Sometimes you have to pick darts or tailor the waist [with other jeans] but [at Jeans Jeans Jeans] they do it for you,” said Ruling He, U2 Engineering. 

These all-inclusive opportunities are a game-changer for long-time customer Joanne Fisher. 

“It’s a one-stop shop,” Fisher declared. 

Although the jeans are bought directly from retail companies, Fridman proudly explained that his jeans are typically sold at only 30-35 per cent of their original price. 

But customers and staff insist that the incomparable customer service is what distinguishes Jeans Jeans Jeans from its retail competitors. The personalized assistance instills trust between customers and staff, as Fisher illustrates with her several positive experiences with Jeans Jeans Jeans over the years. 

“You never have to look in the mirror [when you go to Jeans Jeans Jeans]. Because when I go in and buy jeans, [the staff] look at my rear end, they go get some jeans for me to try on, I try them on, and I go to [Fridman], and he’ll say to me, good or go back, and I will never look [in the mirror] because of that,” Fisher said.  “He’s better at it than anybody else. And that’s really unique.”

The combination of variety, fair pricing, and supportive staff make shopping at Jeans Jeans Jeans an exclusive experience. Murray Frankel, another long-term customer, raved about the one-of-a-kind store in an interview with the //Tribune//.

“There’s an atmosphere [at Jeans Jeans Jeans] set by the owner. It has flavour, and the staff are trained differently,” Frankel said.  “It’s a buying experience, which is why I’ve never even looked at a price here. I just come to get the experience.”