Criticism rained down on the 76th Primetime Emmy Awards this past weekend. Only six months after the previous Emmys in January, the ceremony felt repetitive. However, the Emmys have increasingly devoted airtime to recognizing marginalized communities; the Sept. 15 ceremony marked historic wins for Shōgun’s Hiroyuki Sanada and Anna Sawai, the first Japanese actors to win in their respective categories, and The Bear’s Liza Colón-Zayas, who became the first Latina to win Best Supporting Actress in a Comedy. These wins lead to a wider variety of voices being shared within a competitive industry. Yet, as this continues, we must raise a critical question: Is representation enough to truly celebrate and uplift marginalized communities?

There is no doubt that representation at awards shows matters. It provides visibility and recognition to historically underrepresented groups such as racialized people, the LGBTQ+ community, and disabled individuals, giving audiences role models to look up to. Coming from a high school in Malaysia, Michelle Yeoh’s historic Oscar win for her role in Everything Everywhere All At Once filled me with hope and pride. 

However, representation is often seen as the final goal, rather than the starting point for deeper structural change within the industry. The risk behind heaping praise on this recent—and deserved—rise in representation at award ceremonies is that it becomes tokenistic. If we don’t continue fighting for more meaningful ways to represent marginalized communities, the status quo could become a superficial medium for the industry to appear diverse without addressing the power dynamics that continue to marginalize voices behind the scenes.

While it is exciting to see talents like Sanada, Sawai, and Colón-Zayas gain recognition, the industry frequently prioritizes celebrating individual achievements over systemic change. Award wins don’t address the deeper inequalities that marginalized groups face within the industry such as the hidden difficulties of being a woman or BIPOC director. As a result, representation, while essential, often feels like a checkbox rather than a meaningful step toward greater inclusivity. It seems absurd that audiences should applaud award shows for “making history” while overlooking systemic issues that persist within the industry. 

While representation takes centre stage, not nearly enough attention is being brought to the more explicitly political acts and statements at the Emmys. For instance, Oji-Cree actor D’Pharaoh Woon-A-Tai of Reservation Dogs arrived on the red carpet with a red handprint painted over his mouth: A symbol for the Missing and Murdered Indigenous Women movement across the U.S and Canada. Pro-Palestinian protestors gathered outside the awards ceremony, not unlike those who delayed the Academy Awards in March, to protest the ongoing siege on Gaza. These examples of outcry against horrifying violence are only some of many. Amongst the glitz and glamour of the evening, these political acts are muffled and difficult to find in the media unless explicitly searched for. 

The media also often highlights marginalized artists’ achievements over their political activism. This selective enthusiasm highlights the industry’s ongoing struggle to engage sensibly with marginalized communities. Colón-Zayas’ acting in The Bear is rightly celebrated, but when she used her platform to speak out on injustice, ending her speech with “vote, vote for your rights,” she received far less attention. The Emmys’ focus on representation without engaging with broader social issues limits the industry’s potential to truly amplify marginalized voices.

The sheer amount of power and influence the television and film industry has is astounding. To say that it should not be used as a platform for promoting diversity and equity is missing the beauty of the art in the first place. The industry should recognize more political activism and aim to highlight actors from marginalized communities who fight for justice and challenge power structures. However, to lead this change beyond representation, the industry must be willing to embrace the full spectrum of what it means to create a more inclusive, transformative celebration of marginalized identities.