From “talentless” TikTok darling to rising Netflix starlet to pop singer making a splash in the music industry, the public view of Addison Rae has been more unpredictable than Canadian weather. Addison first introduced herself to the public in 2019 with popular but menial lip-sync TikToks, sparking similar trends to those of fellow TikToker and influencer Charli D’Amelio. Her TikTok popularity swelled rapidly, with a current count of 88.9 million TikTok followers. Riding the wave of her newfound internet fame, Rae moved to Southern California in December 2019 to join the Hype House, a collaborative content-creation mansion.
In September 2020, she began shooting He’s All That, a Netflix spin-off of the classic rom-com She’s All That. Rae notes that she channelled her own experiences into her character Padgett, a rising social media star similarly struggling to be taken seriously. Bright with optimism, she released her first single “Obsessed” in March 2021, which the public eviscerated mercilessly; it soon became an anchor point to corroborate the view that her success was based on anything but talent. The release of “Diet Pepsi” in August 2024 granted her a bit of a revival, but not to the extent of her newest single: “Aquamarine.” Alongside her collaborative remix with Charli XCX on “Von dutch,” “Aquamarine” has launched a public reevaluation of her talent. So how exactly did Rae go from being a TikTok automaton to the next musical “It Girl?”
Despite her TikTok career appearing perfunctory, it provided a clever way to fast-track her artistic aspirations. Rae claims that TikTok was simply a stepping stone to her ultimate goal of working in acting and music production. Growing up in a small town, her ambitions seemed lofty and idealistic, but the rise of TikTok allowed anyone to reach a broad audience very efficiently. Rae used her popularity to boost her profile and begin forging showbiz connections. This alone may not have been enough to garner the public’s favour, but it got her a foot in the door.
Her next obstacle was reframing herself as someone with substance and creative authenticity. In an interview with Elle, she explicitly highlights the difficulties of escaping public labels within the industry. It is one thing to achieve mindless popularity; people will “like” and follow TikTokers, but that does not necessarily equate to admiration or respect. Rae had to transform the “brainrot” addiction of the public into genuine appreciation for her craft.
This turned out to be a trial-and-error process. The public received her first musical endeavour, “Obsessed,” as shallow and overhyped. With “Aquamarine” at its core, Rae re-emerges with a newfound style that shifts from being meticulously plastic to free-flowing and enigmatic, capturing the attention of viewers. The two music videos encapsulate this transformation in their style, format, and ambience.
Rae leaves the choppy TikTok style of dancing behind in “Obsessed” for a dynamic, almost liquid type of movement in “Aquamarine,” creating a unique and slightly bizarre atmosphere that sets itself apart from anything else that Rae has done. Beyond style, the lyrics of both songs focus on the idea of desirability—however, “Obsessed” chases whereas “Aquamarine” attracts. “Aquamarine” develops desirability into a story of emerging out of hiding and basking in newfound freedom.
With her new success, Rae bares her true self with the conviction that others will appreciate it too, her rebrand exuding the confidence of a siren who has found her voice. She has completely captivated audiences, haters, and fans alike. By turning the ripples of her success into a splash, Addison Rae is on the way to making the world her oyster.
