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Capitalizing on fanbases is a win-win for artists and companies

Celebrity fanbases such as BTS’s “ARMY,” Beyoncé’s “Beyhive,” and Taylor Swift’s “Swifties” all have one thing in common—they are incredibly loyal. From buying front-row concert tickets to investigating every detail of social media posts, these fans follow their idol’s every move. Such devout admirers make for perfect marketing targets for[Read More…]

Demonstrators rally in solidarity with Mohawk Mothers, demanding a halt to New Vic Project

*Content warning: Violence against Indigenous children, colonialism Mohawk Mothers (Kanien’kehá:ka kahnistensera), alongside the Milton Parc Citizens’ Committee (CCPM), led a solidarity march on Nov. 10. Approximately 40 attendees gathered outside the gates of the Allan Memorial Institute on Pine Avenue at 4:30 p.m. to march in solidarity with the Kanien’kehá:ka[Read More…]

McGill Senate and Board of Governors discuss new models of work in a world altered by COVID-19

Members of the McGill Senate and Board of Governors (BoG) convened remotely on Nov. 11 for their joint annual meeting. Discussions centred on how the university should move forward and fulfill its mission—the advancement of learning and the creation and dissemination of knowledge—in a landscape altered by COVID-19. Senators and[Read More…]

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