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Will legalizing the ivory trade save elephants?: Social media campaign #KnotOnMyPlanet highlights elephant population in crisis

A recent social media campaign, #KnotOnMyPlanet, inundated newsfeeds last week. With high-profile celebrities––like supermodel spokeswoman Doutzen Kroes––pledging to the cause, #KnotOnMyPlanet runs in a similar vein as the once-popular ALS Ice Bucket Challenge. In an effort to raise awareness about the illegal ivory trade, the challenge involves tying a knot from[Read More…]

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