Last semester, I travelled to Toronto by train to see a concert. My friend and I stayed at a modest Airbnb in someone’s suburban basement to save some cash. When I arrived, I hopped in the shower to wash off the grime and sweat from the five-hour train ride and[Read More…]
Tag: advertising
Image generation is rendering advertisements artificial
Decadent delicacies in food advertisements are not always what they seem to be. In these commercials, motor oil poses as pancake syrup, mashed potatoes become scoops of ice cream, and craft glue replaces milk in a bowl of cereal. Today, a rendering technique called physically based rendering (PBR) allows advertisers[Read More…]
How soap sparked controversy: Political ads must be handled with care
Advertisements that incorporate social and political commentary when selling a product have become increasingly popular in recent years. This has also lead to an increase in controversy. Recent advertisements such as the infamous Kendall Jenner Pepsi flop, in which Jenner uses a can of Pepsi to resolve a protest, and[Read More…]
Advertisements in SSMU: Brought to you by lack of funding
Observant students returning to campus this year may have noticed something different about the Students’ Society of McGill University (SSMU) Building. In response to continued budgetary constraints, SSMU has—among other initiatives—increased the presence of advertisements. However, the advertisements have been met with backlash from some McGill students, leading some to[Read More…]
Montreal calls for regulation of e-cigarettes
As a cultural hub, Montreal is always quick to adopt the newest trends. It comes as no surprise, then, that when the coolest thing since smoking became ‘smoking,’ Montrealers began using e-cigarettes.
