McGill’s most recent fundraising campaign, History in the Making, ran from 2005 to 2013 and raised $1.026 billion over the nine years. To surpass this amount in the upcoming celebration of McGill’s bicentennial, Road to 200, Weinstein proposed a target of $1.5 billion. He emphasized the importance of capitalizing on McGill’s diverse alumni cohort, given that alumni gave 95 per cent of FY17 donations and often donated with particular areas of interest in mind, such as libraries or scholarships.