Music Manager Scott “Scooter” Braun is notorious for buying his ex-client Taylor Swift’s master recordings in 2019, preventing her legal access to the licensing and royalty rights for music she wrote. When this news went public, Braun’s other famous clients, namely Demi Lovato and Justin Bieber, defended him on social[Read More…]
Tag: Collaborations
Arctistic’s new album is in a league of its own
The soft-spoken, good-humored voice on the phone line clashed with what I had been listening to only moments before: Heavy drum beats, rolling bass, guitar riffs, and resonant Inuit throat singing. All of these feature on Nicolas Pirti-Duplessis otherwise known as Arctistic’s new album, Anirniq. Slightly over 40 minutes long,[Read More…]
Capitalizing on fanbases is a win-win for artists and companies
Celebrity fanbases such as BTS’s “ARMY,” Beyoncé’s “Beyhive,” and Taylor Swift’s “Swifties” all have one thing in common—they are incredibly loyal. From buying front-row concert tickets to investigating every detail of social media posts, these fans follow their idol’s every move. Such devout admirers make for perfect marketing targets for[Read More…]
