Consumer culture is the bane of our existence -Kiran A Dime hoodie has become a ubiquitous cultural symbol on the McGill campus. The Montreal-based skate brand grows in popularity with each limited edition drop. Why do McGill students like Dime? Are they not just another company selling mass-produced, overpriced, undifferentiated[Read More…]
Tag: consumerism
Stop trying to make ‘cheugy’ happen
On March 30, a TikTok user posted about a made-up word she and her friends use to describe things that encapsulate millennial, girlboss, out-of-style energy: Cheugy. Since then, gen-Z-ers have embraced the term, making TikToks and other social media posts about certain cheugy staples––think minions, millennial pink, graphic T-shirts, Rae[Read More…]
Reimagining self-care
Capitalism has sunk its teeth deep into the ambiguous concept of ‘self-care.’ Many students have become accustomed to citing self-care to justify money wasted on frivolous purchases. What’s more, the western world’s ethos of perpetual, hyper-speed productivity has led to the ballooning of self-importance at the expense of others’ wellbeing.[Read More…]
“Self-care” goes beyond the self
When I first read Deputy Provost (Student Life and Learning) Ollivier Dyens’ call for “hygiene de vie” in the McGill Reporter, I immediately thought of medieval physicians. “Eating well, sleeping well, being physically active”—all of these practices recommended by Dyens were also popular prescriptions from the medieval medical community, which[Read More…]
What faith is your fashion? Looking into Forever 21’s hidden religious undertones
As a presumed general rule of consumer culture, products are available for sale to any interested buyer and businesses are motivated primarily by economic profit; however, in recent years it has come to light that some multinational corporations subliminally promote religious agendas through their product lines and, for the most[Read More…]
