Music Manager Scott “Scooter” Braun is notorious for buying his ex-client Taylor Swift’s master recordings in 2019, preventing her legal access to the licensing and royalty rights for music she wrote. When this news went public, Braun’s other famous clients, namely Demi Lovato and Justin Bieber, defended him on social[Read More…]
Tag: Fans
Capitalizing on fanbases is a win-win for artists and companies
Celebrity fanbases such as BTS’s “ARMY,” Beyoncé’s “Beyhive,” and Taylor Swift’s “Swifties” all have one thing in common—they are incredibly loyal. From buying front-row concert tickets to investigating every detail of social media posts, these fans follow their idol’s every move. Such devout admirers make for perfect marketing targets for[Read More…]
Point Counterpoint: Should NBA Teams Rest Stars
With NBA commissioner Adam Silver recently weighing in on the debate of whether or not teams should rest their stars, our writers give their opinions.
