Hollywood has a marketing problem, and if recent films like Anyone But You and Mean Girls are any indication, their box office success will prolong the trend of deceptive advertising. The official trailer for Anyone But You is incredibly misleading. Instead of showcasing the rom-com’s plot and overall premise, the[Read More…]
Tag: hollywood
After a 146 day strike, the Writer’s Guild of America has struck a deal with the AMPTP
On May 2, the Writer’s Guild of America (WGA) went on strike against the American Motion Picture and Television Producers (AMPTP) to protest for fair wages, promises against the use of AI, guarantees about job duration, and other issues—shutting down the majority of continuing projects and stopping new shoots from[Read More…]
SAG-AFTRA is negotiating for the future of the entertainment industry
On July 13th, the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) voted to strike after unsuccessful contract negotiations with the Alliance of Motion Picture and Television Producers (AMPTP). The next day, SAG-AFTRA joined the Writers Guild of America (WGA) on picket lines across[Read More…]
Oscars 2022 Fashion Roundup
In spite of falling ratings, one recent trend of contemporary Academy Awards ceremonies has steadily risen in popularity—fashion commentary. Millions of creators across social media channel their inner Miranda Priestly each year to judge the always extravagant, sometimes ostentatious outfits worn by celebrities on different red carpets throughout the night.[Read More…]
The Academy still hates women
There was a moving moment during the 90th Academy Awards where Ashley Judd, Salma Hayek, and Annabella Sciorra stood onstage to deliver a message. Their connection? All have accused Harvey Weinstein of sexual misconduct. In a year of watershed moments for transparency and accountability, the #MeToo and #TIMESUP movements have[Read More…]
Short guides to active viewership and listening
Active Viewership Throw your cellphone, food, and “friend” out the window Rather than splitting your time between different distractions, do one thing at a time! Ask “Why?” Take for granted that filmmakers know what they are doing, and that all things happen for a reason. Questioning every artistic decision will[Read More…]
