On Feb. 13, many McGill student groups shared posts on social media advertising a new online platform designed for university students: Sidechat. Sidechat’s launch at McGill was accompanied by heavy marketing, with free cookies given to those who created an account, and money being offered to anyone who reposted the[Read More…]
Tag: marketing
Pop Rhetoric: Selling horror
Three weekends into its theatre run, Andrés Muschietti’s It continued to lead the box-office with an impressive $29.8 million three-day total. Simultaneously, Darren Aronofsky’s mother! kept collecting dust with a meek $3.3 million in its second weekend despite strong TIFF word-of-mouth and Jennifer Lawrence’s star power. Both films are critically-acclaimed,[Read More…]
